PIF is a digital platform designed to increase sales at your stadium and sponsors’ locations, and streamline fans’ purchasing behavior before, during and after matches.
With your own ecosystem on the PIF App your fans can purchase products straight from the stadium or sponsors, generating more revenue and traffic for both parties.
GIVING BACK TO THE SPONSORS
A Brand New Way to Foster Stronger Business Relationships
With this never-been-done approach, the Football Club will be able to shine a bright light on the sponsors increasing their visibility and creating a direct sales channel that the football fans can use to purchase their products.
As a result both parties will benefit from an increase in sales, traffic and brand awareness leading to a greater sponsorhip value.
HOW IT WORKS
A Powerful Collaboration
You get your own eco-system on the app where all your sponsors will be listed. Users tapping into this eco-system will see all your sponsors and their products displayed and can buy them for their friends and family.
This results in increased sales for the sponsors and thereby an increase in the sponsorship’s value for your team.
EXPLORE THE BENEFITS
For The Sponsors
Directly and indirectly increased sales
Exponential jump in brand exposure through the FC
Run promotional campaigns
Increased traffic
For The Football Club
Increased sales
Improved sponsors’ relationship and value
Ability to run promotional campaigns
Trackable transactions
FEATURES
DISCOUNT CODES
In the ecosystem, fans can get special codes such as “Fan Discounts” which can be created to give access to discounted prices for them.
PRODUCTS GIVEAWAYS
Sponsors can use the ecosystem for giveaways with any products for upcoming matches to increase engagement and encourage the support of your team.
REAL USE CASE
MATCH DAY ACTIVATION
This is a brief overview of a first time use of PIF by a local Football Club. The campaign was only promoted organically by the FC and some of the sponsors.
APP DOWNLOADS
New App Downloads
40% of all fans who came to see the match, downloaded the app.
STADIUM SALES
New App Downloads
64% of all fans who downloaded the App, bought a product on stadium before match start.
SPONSORS SALES
New App Downloads
40% of all fans who downloaded the app, bought something from the partners.
New App Downloads
35% of the paid products was never picked up.
This means that the partners made more profit selling their products on PIF, than regular sales.
OFF SEASON MONTH
This is a brief overview of the following off season month. As you can see, even without any events Activity during this month, the sponsors saw an increase in sales and more FC fans joined the ecosystem, ensuring a longer lasting relationship.
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SALES INCREASE
New App Downloads
In the month after the final match there was a 20% increase in sales.
FANS IN ECOSYSTEM
New App Downloads
30% increase in fans to the ecosystem during December.
WANT TO KNOW MORE?
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ELEVATE YOUR CSR IMPACT.
CSR
At PIF, we understand the importance of Corporate Social Responsibility (CSR) and its profound impact on businesses and communities.
By partnering with charities around the world, we offer businesses a unique opportunity to enhance their CSR initiatives and create meaningful change.